Jack Hollsten – Portfolio 2024

About

Jack is an avid advocate of empathetic experiences, a team player, and a visual designer (In that order) with 15 years of experience in design, art, and visual communication.

Jack’s strengths as a designer are reflected in his devotion to detailed quality, aesthetics, accessibility, and empathy for human experiences and emotions.

Nonconformity and non-linear would describe Jack’s mindset and approach to designing solutions, with a creative and often progressive holistic perspective on strategy.

Jack's ambition is to explore and emphasize the creative space between design and art, a space that defines curiosity and tactile presence. Jack blends new and proven techniques to build or enhance brands, products, experiences, and their value or purpose.

Jack is motivated by value-driven and detail-oriented assignments, especially those that focus on larger conceptual narratives with the intention of inspiring and innovating, using Visual communication to trigger change or action, for people and the future.

“The key to improvement is change, the motivation for change is new perspectives. Perspectives need to be visualised and experienced.”

[Services]

Concept Design

Creative Direction

Motion Design

Interaction Design

Art Direction

Print & Editorial

Innovation

Brand & Identity

Experiential Design

Visual Communication

Design Systems

Information Design

[Selected Projects]

FBTB Conference 2024

Experience Design + Creative Direction

2023-24

Scania – Automotive Concept Design

Scania – Automotive Concept

Concept + Visual Design

2023

IKEA – Digital Product Concept

Innovation + Concept

2023

Region Skåne – Web Design & DS Structure

Region Skåne – Web Design & DS

Region Skåne – Web Design

Web Design + Design System + Art Direction

Web Design + DS + Art Direction

2022-23

FBTB Conference 2023

Experience Design + Identity + Production

2022-23

BoMill – HMI Design

UI Design + Art Direction

2022

Digiteket – Brand visuals

Identity + Art Direction

2022

IKEA – Omnichannel Concept

Innovation + Creative Direction + Concept

2022

FBTB Conference 2022

Experience Design + Identity + Production

2021-22

AFRY – Smart Property Management System

AFRY – Smart Property Management

Innovation + Concept + UI Design

2021

Arjo – Digital Product Guidelines

UI Design + Art Direction + Design System

2020-21

Skånetrafiken – Wayfinding Concept

Skånetrafiken – Wayfinding

Concept + Art Direction

2018

Arvato | AfterPay – FinTech Solutions

Arvato | AfterPay – FinTech

UI Design + Art Direction

2016-21

NE – EdTech Products

UI Design + Art Direction

2014-15

[Transparency]

The entry level of 1300 SEK per hour is standard, with a minimum charge of 40 000 SEK based on an accepted and defined project or scope. Work is generally done remotely, but is determined by the project needs and collaboration outlines.

Collaboration requires a relationship based on mutual integrity and trust, and an aspired outcome is long-term relationships built on fun and meaningful projects.

Selected work

(2015-2024)

From Business to Buttons Conference

Experience + Art Direction

Site

2018-24

From Business to Buttons (FBTB), appointed Europe's premier User Experience and Service Design conference, by State Of Design, several years in a row. A team that shaped ideas into reality and executed digital and physical experiences, year after year. It was the place to be for anyone working within design or who understood the need to invest in design. The last year for the conference was held 2024.

For 6 consecutive years, Jack accepted the daunting task and responsibility for all visuals created around and for the conference, art directing the experience & visual communication. The task was to create a visually aligned experience in all touch points from websites, social media content, and marketing material to print, animations, scenography, and much more. The rest is history.

Grain insight with BoMill

UI Design + Art Direction

Site

2022

BoMill InSight™ is the next generation of grain quality sorting. Using a proven sorting technology, based on Near-Infrared Transmission (NIR-T) spectroscopy, BoMill scans every kernel in a batch of grains to accurately sort into two quality fractions. A design team of four collaborated with BoMill engineers and developers to design an intuitive HMI for their product.

After prototyping and conducting field studies, the team was presented with insight into the user's various needs and operational practices, guiding the visual work and technical testing forward. Consistency, accessibility, and modularity were the main considerations when designing the UI.

The visuals needed simplicity and a structured presentation that addressed the many different interactions that operated the equipment. Using a fluid grid that seamlessly shifted between views to meet various needs, information, and actions, we introduced modularity and the ability for new features and changes in the future.

Northern Lights on Food

Branding + Web Design

Site

2022

MAX IV Laboratory is a Swedish national laboratory providing scientists with the most brilliant X-rays for research in materials and life sciences with Lund University as the host university.

MAX IV has initiated the international network Northern Lights on Food that gathers universities, industry, and academia to advance food research and educate the next generation of food scientists.

Northern Lights On Food wanted to brand and design their website to better suit the needs and obligations of their members editorial publications, their community and their academia process.

The client asked for brand material to be used at various events, meetings and publication purposes, digital and print. They also wanted to incorporate the new brand expression for their new website.

MAX IV Laboratory is a Swedish national laboratory providing scientists with the most brilliant X-rays for research in materials and life sciences with Lund University as the host university.

MAX IV has initiated the international network Northern Lights on Food that gathers universities, industry, and academia to advance food research and educate the next generation of food scientists.

Northern Lights On Food wanted to brand and design their website to better suit the needs and obligations of their members editorial publications, their community and their academia process.

The client asked for brand material to be used at various events, meetings and publication purposes, digital and print. They also wanted to incorporate the new brand expression for their new website.

Project Fragments

A visual potpourri of various projects stretching from motion design and typography to exhibition objects and product concepts. Only glimpses of a larger woven web.